Insight through custom online communities & panels
Online Research Communities
Insights can be found in through listening to online conversations, but a far more powerful way to use social media for customer insight is to engage a group of customers in your own online community. It's like having a permanent online advisory panel – a group that naturally interacts with you and your organisation on a regular basis.
Our online research communities (sometimes called MROCs ) offer in-depth insights about your brand and customers. We open up a world where you can access detailed up-to-the-second information about your customers whenever you need it.
Our online communities offer faster, quicker and more engaging research activities for community members. We offer a broad range of research tools that build on traditional research methodologies. Our communities will help cut your research costs, while significantly enhancing the opportunity to generate insights.
Some of the greatest insights come for member-to-member conversations. The conversations can be harnessed to drive innovation, answer quick questions, or test ideas and explore marketing concepts. Our online communitites also contain panel management capabilities and full survey scripting. This allows for both quantitative and qualitative research to be conducted. FreshMinds works with our sister social media agency FreshNetworks to build and manage communities.
Communities are only sustainable if you have an easy to access social media platform. With the right technology, plus a proven process of implementation and ongoing community management, Our communities will provide excellent research returns at a fraction of the traditional research cost. The FreshNetworks platform integrates with leading survey and panel management modules to provide more traditional online research capabilities.