Hot or cold?
New product development can be a risky business but our client, an international drinks retailer, didn’t feel like gambling. They wanted to test out hot and cold versions of a new drink to see which would appeal most to the UK market.
We worked closely with our client conducting focus groups and in-store surveys across the country to evaluate consumer perceptions and likely uptake of the two drinks.
One of the products was rejected outright on the back of our research whilst the other received a more positive reaction. We presented our findings and also went one step further to advise on timings, target market and pricing. Our client thought our recommendations sounded entirely sensible and used them to inform their new product strategy for the year.