Getting the UK online
Getting the nation online is no easy task. UK Online has a network of over 6,000 centres catering for the digitally excluded and other hard-to-reach or disadvantaged members of society. They were piloting a new membership programme across 200 of these centres and needed to evaluate its effectiveness.
We firstly conducted qualitative interviews across a cross section of stakeholders, followed by a quantitative online study. The first wave of our research was designed to gauge centres’ views on current arrangements, as well as expectations of the membership programme. The second wave sought to measure whether the programme had delivered upon its objectives. Finally, we conducted a further series of qualitative interviews to flesh out the findings.
Our research proved the pilot to be a success and the membership programme was subsequently launched on a nationwide scale. Our research continues to inform the future strategic direction of UK Online as they make the internet accessible to all.