Conquering the US
Conquering the US takes knowledge and preparation. Our premium drinks client wanted to broaden their understanding of the US market. They were particularly keen to understand the factors driving their key competitor’s brand and areas of best practice that could help drive their own product forwards.
We helped them out by conducting a thorough competitor intelligence study. We analysed all aspects of our the competing brand including new product development, marketing and consumer strategies. The second phase of the research looked at the product’s value chain and we finished off by putting our findings in the context of the brand’s future strategic direction.
We delivered valuable insights into our client’s competitor, as well as valuable insight into consumer trends, perceptions and opinions. These fed into actionable recommendations which informed our client’s killer brand strategy for the US market.