Interacting with online strategy
Our global FMCG client could see that advertising was getting personal. They were keen to explore interactive marketing campaigns in their sector to help generate new ideas that could be applied to their brand.
We scoured the web for relevant campaigns and profiled the most innovative examples in more detail. Using desk research and telephone interviews with industry experts we assessed the campaigns against multiple criteria. We placed the interactive campaigns in the context of offline versions, as well as the overall marketing strategy. We finally measured the success of the campaigns using website hits, IPA statistics and industry awards as a benchmark.
Our research gave our client a full run-down of the current developments in online interactive advertising across Europe. Our ideas and recommendations inspired new creative approaches for our client’s interactive strategy, helping them to stay ahead of their market.