FreshMinds

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Happy reading

Here’s a selection of some of our more recent reports and papers. Most have been for clients, but some we've written just because they interested us. Enjoy.

FreshMinds shows Career Academies is top of the class
We've just completed a five month evaluation of the impact of the Career Academies UK programme. The programme is an inspirational initiative that has funadamentally improved the lives of the vast majority of the students that have particpated. Check out our report for more details and some thought-provoking case studies.

The Marmite Effect: a study of polarising brands
Everyone knows that Marmite’s a brand you either love or hate, but do any other brands divide public opinion in the same way? Look no further than this Marketing magazine feature to find out what our exclusive research has shown are Britain's most-loved and most-hated brands.

Boosting your CV with Young Enterprise
This six month study really created a stir in the media when it was released in mid 2008. It shows, amongst other things, that graduates of the Young Enterprise Company Programme can expect to earn a third more than their peers.

Will online businesses lead us out of recession?
A report commissioned by eBay to track the attitudes and performance of hundreds of web entrepreneurs. With online businesses thriving in spite of difficult conditions, what can we learn from their successes to help us ride out the economic storm?

Does the internet improve lives?
This report for UK Online Centres aims to pin down the moving target that is the digital divide by looking at underlying attitudes to the internet and the reasons for why people do and do not use the internet, as well as differences between users and non-users.

How will the NHS maintain the 18 week initiative?
We worked in collaboration with BearingPoint on this survey of senior NHS executives aimed at identifying methods for achieving strategic and operational targets as well as the roles of key organisational tiers within the NHS.

Radical innovation and public services
We contributed research to this piece for NESTA. It shows how, if overstretching of public services in both the short and long term is to be avoided, a radical shake-up in the form of rigorous experimentation is a necessity in spite of current economic constraints.

Work-related opportunities in the Third Sector: 14-19 year olds
This study, also for NESTA, challenges traditional approaches to work-related learning (WRL) to enable third sector organisations to engage more effectively with education.

Leadership and the importance of trust
We worked with ILM and Management Today to establish this Index of Leadership Trust, aimed at enabling leaders and managers to recognise and act on the factors fundamental to trust.

Delivering in a downturn – what does it take?
This piece was commissioned by ILM to assist them in the development of a leadership and management community fully equipped to operate in the current period of economic difficulty and beyond.

The roll-out of the Jobcentre Plus Office Network
There have been many evaluations on the efficiency of Jobcentre Plus and the experiences of the people using it. This report is the result of the work we carried out for the NAO to analyse these and map the customer journey.