Happy reading
Here’s a selection of some of the reports and papers we’ve written over the years. Some for clients, but some just for ourselves. Enjoy.
Culture on demand: ways to engage a broader audience
A report for the Department for Culture, Media and Sport investigating the demand for culture among minority and lower socio-economic groups. Our research is being used to develop strategies to encourage these groups to engage with culture like never before.
Understanding digital inclusion: a research summary
Our research reveals that there are only marginally more people online than there were three years ago. This report for UK Online Centres has far-reaching implications for private and public sector organisations across the country.
Online and on brand: Web 2.0 and the new marketing techniques
Online communities, user generated content and personalisation. This report cuts through the buzz words and uses the luxury industry as a case study to explore how Web 2.0 techniques can take your online marketing strategy to a new level.
Graduate skills and recruitment in the city
This report, commissioned by the City of London Corporation, analyses the relationship between London employers and UK universities. Examining skills requirements and recruitment practices, it investigates the suitability of higher education institutions to provide graduates with the skills they need for the world of work.
Targeting consumers in a multimedia world
This paper analyses developments in the world of behavioural targeting and automated ad-serving. We consider the emergence of a new age of interactive advertising and the ways in which search engines, consumers and advertisers all stand to benefit.
A fresh look at super-premium spirits
A report investigating the use of educational and aspirational messages in drinks advertising that was presented to the Drinks Business Spirits Forum in February 2006.
The role of complementary and alternative medicine in the NHS
This report, commissioned by the Prince of Wales, examines the potential contribution of complementary and alternative therapies to healthcare in the UK. Our findings made headline news and furthered the national debate on this topic.