Are your ears burning?
They should be. Because right now, people are talking about your brand. At their desks, on the phone, in meetings, online…especially online.
Social media has given us the power to communicate with more people than ever before. Your customers are talking about you and their opinions are being heard by thousands of people. Some have become influencers - a trusted source of opinion and recommendation. These influencers operate in networks outside your control, but with the appropriate engagement they can become advocates of your brand.
There are a range of different social media monitoring tools that can be used to track online conversations and identify influencers. Some tools are better than others and the tools you use should be determined by your business objectives.
We're speaking about our reveiw of social media listening tools at the INSIGHT show on 30th June at 15.20. Please click here for more information and to register
What would you give to be a fly on the wall?
With our help you can be. We’ll find out who’s talking about you, what they’re saying and then we’ll tell you exactly what you should be doing about it.
We can help you to:
- track perceptions of your brand and key competitors
- identify the ‘hot topics’ your customers are concerned about
- evaluate the impact of advertising campaigns, product launches and PR initiatives
- understand which of your marketing messages are resonating with consumers
- identify ‘quick wins’ for improving customer perceptions
- pinpoint your key brand advocates (blogs, websites etc.) to drive WOM marketing
- respond to detractors (i.e. those people who are driving negative buzz about your brand)
Our approach
Here at FreshMinds we believe that really listening to the online conversation is not just about choosing the right tools - the tools should be customised to meet your specific requirements and then the results must be analysed in detail in order to deliver valuable insight.
Our team of researchers are experts in this process – they also work with analysts at our sister social media agency FreshNetworks to ensure best-practice and accuracy.
There are three approaches to gaining insight through social media:
- Social Media Audit
- Social Media Monitoring
- Online Research Communities (see separate section)
Social Media Audit
This service is often used by businesses when they are learning about social media. It's a way of establishing what is already being said online about your organisation, brand, sector and your competitors.
We segment the conversations and answer questions such as: What are people saying about you? Who are the groups that are influencing opinion about your brand and your competitors?
We identify the types of media where conversations are taking place and the major themes that are being discussed in association with your brand. We can also make recommendations for an ongoing monitoring project, including engagement objectives.
Social Media Monitoring
This is sometimes referred to as ‘buzz-tracking’. We help businesses listen in to relevant conversations over a defined period of time and to learn from them.
We use a range of social media monitoring tools, depending on your requirements. We're not tied to a single tool, so we'll give you an unbiased view of the right tool for your needs. More importantly, we won't just provide you with a dashboard of results – we consider your needs carefully and report and interpret the results to help you make decisions.