Buzz grows around FreshMinds' social media monitoring
23/10/2009FreshMinds Research's new suite of social media monitoring tools has only just gone to market, but the industry is already buzzing about it, with MrWeb running a feature on the new offering this week. Feeding into brands' ongoing social media strategies, FreshMinds will mine blogs, forums, news sites and social networks to reveal what consumers are feeling and saying about brands and map the success of their online marketing initiatives. "By combining cutting-edge analysis tools with clear, fresh thinking, we uncover the story behind the data", explains James Turner, FreshMinds' Head of Research Communities and Panels. "Our new tools enable marketers to get to grips with their brand's reputation online and...optimise their word of mouth strategies both on and offline."