Latest news
David Cameron takes FreshMinds' co-founder on India Trade Delegation
27/07/2010FreshMinds co-founder Caroline Plumb is accompanying David Cameron on the UKTI Trade mission to India this week. She is joined by many illustrious figures of UK business, inspiring entrepreneurs and cultural and sporting icons including: John Varley, CEO of Barclays Group Ian Cheshire, Group CEO of B&Q and Kingfisher Olympian Sir Steve Redgrave Vittorio Colao, CEO Vodafone Rt. Hon Lord Bilimoria Caroline is one of the youngest and only one of three females on the trip and we know she’ll be flying the flag for entrepreneurship. Read more about the... Read more...
FreshMinds shows Career Academies are top of the class
18/06/2010Our five month evaluation of the impact of the Career Academies UK programme culminated in our own Head of Education Research, Catherine Skilton, presenting to the Career Academies Board and 400 delegates at the organisation's Annual Conference last week. Click here to see our... Read more...
FreshMinds Research's Healthcare team give Lambeth a favourable prognosis
28/05/2010Heather Blake from Lambeth Community Health Service shares the results of the FreshMinds Patient Satisfaction research that we conducted earlier on this year. Check out the results... Read more...
FreshMinds' research for DHL gets more coverage
13/05/2010Research conducted on behalf of DHL has generated more coverage this month. Computing.co.uk has written its 'definitive guide’ to the issues surrounding supply chain management strategies and technologies and it references our research extensively. Download our full report “Embrace Volatility – a Route to Steer Technology Supply Chains out of the Recession” from DHL... Read more...
Sign up for our free event on social media monitoring
22/04/2010FreshMinds Research, in association with FreshNetworks is hosting a breakfast seminar on 27th May in London on how to successfully derive insight from the online conversation. We've been working with various social media monitoring tools for a number of years and decided to put them to the test to better understand their strengths and weaknesses. Come and listen to Alistair Leathwood (MD) and James Turner (Research Director) explain how to choose the right tool, when you should use them and how to use them to generate insight, rather than information. Click on the button below to... Read more...
Alistair Leathwood opts in to speak out
2/03/2010With the ever-growing popularity of behavioural economics books such as Nudge and Predictably Irrational, Research magazine challenges whether the market research industry has kept up with the latest thinking on understanding what makes us tick. As Alistair Leathwood, managing director of FreshMinds Research tells Research’s Robert Bain, he believes that recent initiatives in NHS Trusts show that the Public Sector is seriously considering the effect that the science of persuasion and more specifically, framing the choices, can have on ‘nudging’ the public into doing what’s best.... Read more...
FreshMinds Research helps HSBC engage with expatriates
12/11/2009Earlier this year the "world's local bank" called on FreshMinds to help it promote its premium banking services to the wealthy expat community. The findings are reported in Marketing Week, published today. “Nobody was really talking to this audience and understanding what the real challenges are for them”, explains Paul Say, former head of marketing and communications at HSBC International. FreshMinds set about helping rectify this. “Understanding expat lifestyles better has helped HSBC become more ‘needs focused’”, explains Claudia Brendel, head of FreshMinds’... Read more...
Alistair Leathwood crystal ball gazes for Marketing Week
12/11/2009The recent edition of Marketing Week, published today, sees Alistair Leathwood, managing director of FreshMinds Research, looking into his crystal ball to forecast what 2010 holds for market research. Co-creation is the name of the game, predicts Leathwood, as brands seek new ways of gathering research and developing products. Also on the rise are research communities, which promise to become more established as brands strive to better understand what the customer really... Read more...
Nikki Wright talks media brands with New Media Age
10/11/2009When it comes to media brands, according to recent research from FreshMinds, the nation's consumers are merely shrugging their shoulders with indifference. As Nikki Wright, senior research consultant at FreshMinds, explains in New Media Age's 'Analyst Speaks' column, people simply aren't engaging with media brands - even the BBC saw over a third of respondents in the 'don't care either way' camp. Sky was the only exception to the rule, polarising opinion more than any other brand. The question is: what does this mean for customer loyalty in the media... Read more...
Buzz grows around FreshMinds' social media monitoring
23/10/2009FreshMinds Research's new suite of social media monitoring tools has only just gone to market, but the industry is already buzzing about it, with MrWeb running a feature on the new offering this week. Feeding into brands' ongoing social media strategies, FreshMinds will mine blogs, forums, news sites and social networks to reveal what consumers are feeling and saying about brands and map the success of their online marketing initiatives. "By combining cutting-edge analysis tools with clear, fresh thinking, we uncover the story behind the data", explains James Turner, FreshMinds'... Read more...